The value of an iced out Rolex can be lucrative, but which watches hold their value the best? The value of an iced out Rolex can be high or low depending on the specific model, size and quality of diamonds used and additional customizations. It is also important to purchase from an authorized Rolex dealer in order to avoid buying a fake or inferior watch that may depreciate in value over time.
While Rolex offers a wide variety of factory-iced out models, there are also countless customized gem-encrusted Rolex watches on the market. These custom pieces can be very expensive, but many people believe they will increase in value over time. These diamond-encrusted watches are often referred to as “iced out” or “bust down” watches because the original bezel is replaced with a new, custom bezel that is set with diamonds or other precious stones.
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Rolex began dishing out iced out watches in the 60s and 70s for notable individuals like athletes, government officials and business tycoons. They eventually became available to the general public in the 80s and 90s. Hip-hop stars made the iced out Rolex Day-Date famous, and it soon became a rite of passage for rappers to own one.
Today, Rolex continues to be the world’s leading luxury brand of timepieces. Their reputation for quality and exclusivity has earned them a spot on Forbes’ list of the World’s Most Powerful Brands. The wait to own a Rolex can be long, but the investment can pay off.